The man – the myth – the musher

Short story: I was born and raised in an advertising firm in Stockholm and I gave a large chunk of my life to creative office work in the wine industry. But my pastime always revolved around the great outdoors and I had a constant yearning for the mountains and wilderness. One day I decided to let my old life go. I walked away from the business, the lakeside apartment, the dog and the girlfriend never to look back. Today I live as a musher and mountain bike guide, leading groups in the high-lands of northwestern Dalarna, Sweden and the mountains of Sogndal.

I live for sharing my passion for the elements. I want my guests to see what I see and having them take a break from their augmented reality, be it on the back of a dogsled in the snow clad highlands or riding down a steep Norwegian singletrack. Today I live a rich life on small means surrounded by friends that share my passion and my life makes a lot more sense than it used to in the city.
The path I chose was neither unexplored by others nor is it something I can recommend others to pursue. But for me it was the responsible thing to do.

Björn Olsson, Musher and guide for Fjälläventyr in Sälen, Sweden