Small Series, Big Craft

Discover shoes born from Swedish creativity and made in Portugal’s finest workshops. Every pair is crafted in small series—always with solid craftsmanship and top quality at heart.

What we do

Born from a stubborn belief in better, we make shoes with purpose. Designed in Sweden, crafted in Portugal, built to last. No shortcuts, no overproduction – just timeless design, solid materials, and fair prices through our own channels. Good shoes, made honestly, found in good places.

Small series, solid craftmanship and top quality

Owning Groundstone means you value craft, not clutter. Made in small batches, with heart and heritage — shoes that carry stories, not just logos.

Real people. Real stories

From salsa makers and barbers to artists and craftsmen – we share stories from people who live life with character. Different paths, same mindset: do things with heart, or not at all.

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